Businesses that host events are some of the most affected by the current situation. This article will walk you through how to handle events that can't take place as planned and will offer some ideas of what you can do instead. Let's dive in!
Ways to Handle Your Event:
The choice of whether to hold your events as planned may be out of your control. You can, however, control how you want to handle the change. Let's see what the options are:
Some events, such as conferences, can be moved online. Consider whether your event can go ahead - but in a virtual format. Plan your online event on one of the many available virtual meeting platforms, then display the event on your site with Bella Events, so guests can register.
Plan an online Zoom event
Plan an online event that is hosted on another platform
Host a live streaming event
Postpone Your Event
One possibility is to hold your event as planned, but at a later date, when you can do so safely. Postpone an event by changing` the date and time settings on your event page to TBD (To be determined). Enter a short note about the timing.
As soon as you postpone an event, make sure to let guests know about the change. If guests bought tickets to the event, be flexible with refunds so you can ensure they'll return in future.
Cancel Your Event (and offer refunds, if relevant)
Rather than postponing an event, you may prefer to cancel it altogether and create a new event when that becomes possible.
If you cancel an event using Bella Events, an email will automatically be sent to your guests. You can edit this email with your own personal message. Just go to your BHQ dashboard and make sure cancelation emails are enabled.
If you sold tickets to your event, avoid chargebacks by handling refunds as quickly as possible. Make sure clients are updated so they know a refund is coming their way.
Keeping Guests Updated
One of the most important things you can do is to communicate effectively. Whether events are taking place, getting canceled, or whether they are going ahead in a different format, make sure those who registered for events know what's going on.
We can add a badge to your Bella Premium: Let your customers know that it's still business as usual, or communicate restrictions by adding a badge to your Bella Premium.