The homogenization of the web with Superhero Cheesecake's Massimo Meijer & Rian Verhagen

These days the web seems to be just about implementing best practices. As a result every website looks the same. Massimo Meijer & Rian Verhagen, Design Director & Director of Interactive at Superhero Cheesecake, talk about alternative approaches, and how to use them to build unforgettable interactive brand experiences, at Awwwards Conference Amsterdam.